Why do you buy the specific brand of pasta you cook with? Or the shampoo you use? I will be the first to admit that a lot of the times I buy something for its packaging and the way it looks. Not surprisingly, I am not the only one who shops this way. Your brand image is very important to your product. Consumers want to trust what they are about to purchase and if you don’t have a logo or if your packaging is untidy, then you are probably harming your sales and business.
Logos are something that should not go overlooked when starting a business. Your logo should also modernize and change overtime and should display personality, be simple, relevant and adaptive. When considering what the logo for your business should be like, considering the following.
- What feelings do you want people to associate with your brand? Do you want them to feel happy? Educated? The colors and typography need to work together to send a cohesive message about your business and what you offer.
- Think about how you can make your logo stick out from the crowd and from the hundreds or thousands of logos consumers see every day. Make your logo visually appealing and think outside of the box on how you stack up against your competition and how you can be better.
- Does your logo portray your business? Your logo should reflect what your business is about. Customers should relate to your logo and business. Don’t have a picture of a paw print if you are a steak restaurant. That just doesn’t make sense and will confuse customers.
Logos are intended to be the face of your company and are a major aspect in your marketing tactics. Every day consumers associate a logo with a product without ever seeing the actual name of the product. Each time we do this we recognize that the logo is established and strong. Once you have an established logo, brand identity becomes extremely important. Use your logo everywhere. Seriously. Use it on your letterhead, e-mail signature, on marketing swag, uniforms, anything and everything have your logo present to customers to help build your brand identity.
The return on investment on your logo can lead to increased sales or improved mind share within the target market. A well-designed logo implies a dress of professionalism and competence that could help steer potential new clients towards selecting your business over another.
As you can see logos are what set your business apart and is the number one thing consumers use to identify you. JenRus Freelance has extensive experience in logo design. Please contact us for quotes and any further questions you may have about your business logo.
