According to The Social Media Hat as of September 2014, there were 1.35 billion monthly active users on Facebook, 1 billion monthly active users on YouTube, 284 million monthly active users on Twitter, 200 million monthly active users on Instagram and 187 million monthly active users on LinkedIn. Do I need to say how important having an active presence on social media is? If your business is not already utilizing different social media platforms or if you do have a presence but you haven’t tweeted or shared a photo since two days after you created the account, then it’s time to ramp up your social media marketing efforts. Here’s why.
- It’s cost–effective – AKA free. Sure, you can spend money from your marketing budget on things like newspaper and radio ads and yes it is very effective. However, you also cannot properly measure its effectiveness. Especially in newspapers, because often times the paper is picked up and read once then thrown away and your ads are probably never seen again. Social media marketing is a great way to advertise your products and services and the great thing is you can measure its success from analytics and tracking tools.
- You can reach a large market fast. Did you reach the statistics I provided above? There are millions of active users daily on all social media outlets and many of those users utilize Facebook for example to connect with businesses. Especially our younger generation. They all turn to Facebook to look for things like business hours, promotions and specials, and news and events. With things like Facebook shares and retweets on Twitter, news can travel quickly and make one post go viral to thousand or millions of people in no time.
- Your competition is already tweeting and Facebooking like crazy, which means you should be too!
- Increase your reputation. You should create a recognizable identity for your product or service. This is extremely important for small businesses. You can also keep up with what other people are saying about you and you are able to address any negativity you may see. This will help your appearance too by presenting your business as professional, which in turn can help you build relationships and trust.
Here at JenRus Freelance we are experts in not only creating and managing any type of social media accounts, but we also help small and large businesses with Search Engine Optimization (help get found on Search Engines like Google and Bing), Search Engine Marketing (Google Adwords, Facebook ads), website development and management, content writing, and much more. All of these things are what your business needs to stick out to your competition AND your target market.
If your business is in need of help with social media management, website development or Facebook advertising, please contact us and we can assist by providing you with ideas like content writing for posts and Facebook games and giveaways, or we can also manage your account personally. We are here to meet the needs of our clients in any way possible. We look forward to working with you!
